The BME Blog
Your destination for expert marketing, technology and leadership education.
AI in Marketing: Balancing Automation and Privacy
Can AI revolutionize marketing without creeping people out? That’s the challenge. AI in marketing is making campaigns smarter, faster, and hyper-personalized—but let’s be real: nobody wants to feel like they’re…
How to Implement Color Theory in Brand Identity?
It’s no secret that colors hold immense power. They can evoke emotions, influence perception, and leave a lasting…
7 Ways Chatbots Can Revolutionize Your Email Marketing
Streamlining workflows and maximizing results – that’s the name of the marketing automation game. But what if there…
Building Your Email List: Proven Strategies to Attract More Clients
In today’s digital marketing landscape, a robust email list is an invaluable asset for any business. It fosters…
A/B Testing vs Multivariate Testing: Which is Better for Email?
Optimizing your email marketing strategy is crucial to increase opens, clicks, and, ultimately, sales. That’s where A/B testing…
How To Optimize Email Deliverability For Your Business
Ever hit “send” on an amazing email campaign, only to wonder if it actually reached your subscribers’ inboxes? …
10 Best Practices for a Mobile-Optimized Website
Are you the proud owner of a website that has yet to make the transition to the mobile…
17 Must-Have Digital Marketing Tools For Any Business
These days e-commerce and social media profiles have become dominant forces in the world of marketing. If your…
8 Key Steps to Strategic Planning for Marketing
Many moons ago, you may have been able to start a business without much strategic planning for marketing. …
Marketing Blueprint: Top 8 Reasons For All Businesses To Have
It’s the weekend. You have to go to a family reunion. Your distant relatives are hosting it far…
17 Most Promising Marketing Channels to Explore in 2021
You have your business, you have your sales team, you have your marketing department. When you started your…
How Does Marketing Consultation Work?
“That’s a neat billboard. I think I’ll call them!” That’s not something you hear much of anymore, or…
The 11 Key Elements Needed in a Marketing Plan Template
Today, we return to the end-all, be-all of long-term business success and growth. Need we even remind you?…
Sorry, no posts were found.
Sorry, no posts were found.
The Rumor Mill is Eating Your Profit: Improve Employee Relations and Watch Your Business Soar
When there are employee relations issues in your company, it creates an uncomfortable situation for everyone in the…
How Growing Your Knowledge Can Grow Your Business
Continuing education and professional development are both processes that are key components of successful organizations. In this day…
Quantity Versus Quality: Why Both Are Important in a Successful Email Campaign
In a perfect world, businesses would automatically know how to fill emails with the perfect content and send…
The Best New E-mail Tools to Increase your Audience
Email is one of the most tried and true methods of marketing, and it is incredibly reliable if…
Before You Hit Send: 7 Steps to Crafting Your Best Email Ever
Email marketing has seen a lot of changes over the past few years. With all of the advancements…
The Importance of Sharpening your Social Media Skills
Social media is all the rage with everyone. Kids use it. Teens use it. Grandparents use it. Schools…
How Do You Write Guest Blogs About Marketing?
If you have not utilized guest blogging on your website before, now is the time to try. Guest…
Things Not To Do in Marketing
You can make many marketing moves to ensure your company is more visible to current and potential customers….
The Most Common Mistakes Beginners Make in Marketing
Marketing may seem simple, especially in the digital age. But, a successful marketing strategy still takes a lot…
10 Facts That Most People Forgot About Marketing
Marketing and innovation play hand-in-hand. In fact, you need both to be successful. What truly is marketing? Investopedia…
Seven Laws Every Marketing Professional Must Know
Marketing is the lifeblood of any business. A strong marketing plan is crucial for a business to be…
Three Ways to Make Your Marketing Work While You Sleep
As a business owner, you do all that you can to make your business successful. A business can…
How to Avoid Your Marketing Nightmare
Now that digital marketing tools and strategies are far more accessible today than they were in the past,…
14 Questions You Shouldn’t Be Afraid to Ask About Business Marketing
Marketing is a broad term. How you market your business is unique and personal to you. While reading…
Common Marketing Problems and How You Can Solve Them
Marketing is one of the most indispensable yet uncertain functions of any business. Although it is the major…
The Best Revenue Advice From A 1st Grader
We can all agree that the main goal of any business is to generate revenue. Sure, there might…
10 Warning Signs You Should Invest More in Business
Growing your business takes time, effort and experimentation. Knowing where to invest is a challenge that all entrepreneurs…
How to Maximize Your Revenue On a Zero-Dollar Budget
Many people spend about $2000-$5000 to start a small business. While this may be a lot of money,…
How to Avoid Your Marketing Nightmare
Now that digital marketing tools and strategies are far more accessible today than they were in the past,…
14 Questions You Shouldn’t Be Afraid to Ask About Business Marketing
Marketing is a broad term. How you market your business is unique and personal to you. While reading…
Common Marketing Problems and How You Can Solve Them
Marketing is one of the most indispensable yet uncertain functions of any business. Although it is the major…
The Best Revenue Advice From A 1st Grader
We can all agree that the main goal of any business is to generate revenue. Sure, there might…
10 Warning Signs You Should Invest More in Business
Growing your business takes time, effort and experimentation. Knowing where to invest is a challenge that all entrepreneurs…
How to Maximize Your Revenue On a Zero-Dollar Budget
Many people spend about $2000-$5000 to start a small business. While this may be a lot of money,…